he Classic Mineral Water Company was founded in 1948 by the late James McKee.. He has been succeeded by his son and grandsons, so the third generation is now involved in the family business. Originally based on the sale of soft drinks directly to the consumer's home, Classic Mineral Water has a long history of delivering quality products and listening to our customers needs.
By the early 1990's the company began to diversify as a direct result of listening to its consumer requirements. Consequently The Classic Mineral Water Company is recognised as producers of high quality soft drinks and mineral water products. The changes that have occurred in recent years have seen new packaging, the introduction of new pack sizes and the further development of naturally flavoured mineral waters and soft drinks. These changes not only add to the range within Classic, but also compliment the existing traditional products, in order to satisfy the changing demands of the market The revolution in drinking tastes that has witnessed the consumption of mineral water and flavoured mineral water leap forward. coincides with the Classic Mineral Water Company's newest product ranges. Since achieving Mineral Water Status in 1994, and being one of the few companies in Ireland to do so, the company has had a resounding success in all its markets with its still and sparkling flavoured waters and soft drinks. The finest quality products, presented in the highest quality packaging, have proved for the company, to be a recipe for success.
Currently Classic Mineral Water sells their brand to most major multiples in Ireland and the U.K. including, Tesco, Waitrose, Safeway and Musgrave/SuperValu/Centra . The company is also involved in contract packaging and does so for the mentioned multiples as well as other soft drink brands which include Canada Dry.
Classic has continued to increase its market share in all sectors, with particular emphasis to its export markets. The company's strategy is to continue increasing sales throughout Ireland as well as develop further sales in our export markets which currently includes The UK, Sweden, Spain, Malta and the U.S.A.
It is widely recognised that customers not only judge the success of a company by the quality and delivery of their product. but also the environment in which it is produced. Classic sources its raw material nom its own wells, bottled in its highly equipped bottling plant and is distributed through an efficient carrier. The Classic Mineral Water Company is a progressive company and the investments made in new machinery, warehousing and in its employees- illustrates that this growth is going to continue.
